5 Great Examples of Super-Engaging Lead Capturing Pages
Your most promising leads for your products and services also include the ones who are already interested in your products. These leads, brimming with potential, can be swiftly assessed, nurtured, and converted. But how can you identify their interest?
Enter the lead capture page.
This invaluable tool stands as one of the most effective means to pinpoint genuinely sales-ready leads, all without breaking the bank. The beauty lies in its efficiency, requiring only a few strategic tweaks for optimal performance. Fear not, we are here to assist you on this journey!
Here, we will walk you through:
1. The fundamentals of a lead capture page.
2. The difference between a lead capture page and a conventional homepage.
3. Crafting a meticulously optimized lead capture page.
4. Inspiring lead capture example pages that you can rely on.
What’s a Lead Capture Page
A lead capture page serves as a platform designed to gather data from potential leads who are genuinely interested in your offerings. Its basis rests upon the principle of a fair exchange — prospective leads receive something valuable in return for their information.
Consider this scenario: a legitimate business email is provided in exchange for a complimentary ebook, exclusive webinar access, or insightful case studies. To access these valuable resources, leads simply fill out a form, entering their details.
However, it’s recommended to overload your forms with inquiries that can be counterproductive, potentially driving away interested leads. To maintain a user-friendly approach, limit your form fields to a maximum of three, typically requesting only essential information such as Name, Email Address, and Phone Number. This streamlined approach ensures a smooth interaction, encouraging more leads to engage without feeling overwhelmed.
Home Page vs. Lead Capture Page
Your website’s home page is not the same as a lead capture page. To some extent, they may seem similar, but they have several crucial differences.
The home page shows visitors general information about your organization, products, and testimonials. It’s like a hub of information. On the other hand, a lead capture page focuses on promoting a specific offer.
Example 1: A Lead Capture Page
Example 2: A home page of the same company
5 Steps of a Killer Lead Capturing Pages
A lead capture page consists of key elements: the Ask (form fields), the Give (what you’re offering), the placement of form fields, and the Call to Action (CTA). When these elements are optimized, it simplifies follow-ups and nurturing. Let’s delve into each of these components.
Step 1: Ask
When creating your “Ask” on a capture page, it usually involves requesting essential details like “full name,” “email address,” or “phone number.” You can also consider asking for more specific or niche information based on your needs.
Step 2: Give
The “Give” refers to what you offer visitors in exchange for their information. This could be case studies, eBooks, discounts, vouchers, or free trials. It’s crucial to provide something of immediate value. For instance, you might offer case studies demonstrating a solution to a common industry problem. This should be a fundamental part of your sales approach.
Step 3: Positioning of the Form Fields
Positioning of form fields is indeed a critical aspect of the design process. Placing form fields above the fold ensures that visitors don’t have to scroll down to find the most important element on the page, making it more likely for them to engage with the form.
Furthermore, considering the layout and balance of other elements on the page is crucial. Placing additional details strategically, such as on the right side of the form fields, can guide the visitor’s eye and enhance the overall user experience. Floating buttons or pop-ups can also be effective in drawing attention to the form and encouraging action.
Additionally, your point about making CTAs (Call to Actions) stand out is essential. CTAs should be visually distinct from other elements on the page, using contrasting colors, bold typography, or other design techniques to grab the visitor’s attention and prompt them to take action.
A well-thought-out design that prioritizes the visibility and accessibility of form fields, along with strategic placement of other elements and attention-grabbing CTAs, can significantly improve the effectiveness of a lead capture page. Design choices should always align with the goal of encouraging visitor interaction and conversion.
Step 4: CTA
Crafting compelling and personalized Call-to-Action (CTA) buttons is crucial for encouraging visitor engagement on lead capture pages. Using engaging taglines and actionable verbs not only captures attention but also conveys the value that visitors will receive by taking action. Personalization, such as addressing the visitor directly with “Get my 20% discount” or “I’m ready to start scaling my business,” adds a personalized touch that can significantly increase conversion rates.
Visitors are more likely to click on CTAs that promise them tangible benefits or provide solutions to their needs. By focusing on the value proposition and using language that resonates with the target audience, lead capture pages can effectively guide visitors towards the desired action, ultimately improving the chances of converting leads into customers.
Step 5: Copy
Ensure that the content on your capture page captures immediate attention, highlights your unique value proposition, and delivers a concise message. Tailor your content around what you are offering, such as an eBook, by using bullet points to clearly outline its main points.
Examples of Ideal Lead Capturing Pages
Wise
Wise’s lead capture page stands out by focusing on its USPs: offering the lowest transfer fees compared to other widely used platforms. They provide a clear Call to Action (CTA) for comparisons, and getting started with their service is as simple as a single click.
Outsource Accelerator
Outsource Accelerator conducts real-time lead qualification. To access their outsourcing toolkit, input your business email; please note that email addresses from domains like Gmail are not accepted in the form.
Zoho
Zoho’s capture page facilitates instant sign-up. By registering for free, you gain access to a complimentary trial of their CRM service. The page also showcases social proof from a vast network of “250,000” businesses globally. Zoho emphasizes prominent brands like Suzuki and Bose that rely on their products and services.
Appfolio
Appfolio utilizes a strong headline and sub-headline in conjunction with a straightforward form for requesting a free demo. While the Call to Action (CTA) could be enhanced, it is clear and concise. After completing the form in Step 1, users proceed to Step 2, where additional qualification takes place.
Appfolio requests essential details such as your phone number, company name, and the number of units managed. This information enables them to customize the demo specifically to meet your business requirements.
Equiem
Equiem simplifies the sign-up process by requiring just one form field: your work email address. Similar to Outsource Accelerator, emails from free domains like Gmail are not accepted if you intend to download their playbook. As you scroll down, you’ll find a detailed overview of the content available.
The Final Takeaway
Lead capture pages play a vital role in simplifying lead generation, nurturing, and conversions. To create an effective capture page, keep the following points in mind:
1. Always request an email address, preferably a business email, to enhance lead qualification.
2. Offer something valuable to your leads that provides immediate benefits.
3. Place form fields prominently above the fold for easy access.
4. Craft compelling, action-oriented CTAs to encourage user engagement.
5. Ensure the page’s copy is directly relevant to your offer.
Once you’ve built a robust lead database through your capture page, the next step is nurturing these leads to stay top-of-mind. Streamline this process instantly by automating it! Sign up for a free trial today!
