The Use Of Four Most Popular Free Lead Generation Software Tools- To Find Targeted Prospects Easily

Armed with a more advanced understanding of the customers, brands and businesses are nowadays leveraging IT to generate as many leads as possible, as recent trends have shown a rapid change in the landscape of lead generation techniques and skills, even though there are still several businesses that do rely on the traditional processes of lead generation which are more focus on face-to-face or word-of-mouth referrals.
Hence in modern times lead generation has in fact become a critical business process that has to be structured and organized around the prospective customers for finding marketing qualified leads that matches the ideal customer profile of the company.

First things first… What is a Lead?

To define Leads in a common man’s language, they are someone who has shown curiosity in your brand’s offerings but you as a business organization have very little information about the individual or that company that has shown interest in your products or services.
The real thing is, leads are such unknown individuals whereby you are unaware of their level of interest, industry, vertical, budget, company size, addresses, emails, phone numbers, and more.
Therefore leads are people and organizations who are in the first stage of your sales process, and if they clear that stage they become prospects and moves on to the second stage of your sales pipeline.

How to Generate Leads

Understanding the different types of leads, finding efficient free lead generation software platforms, and how undescribed leads become qualified leads is just the beginning of understanding a process that produces the blood and nutrition needed for keeping your business alive.
Additionally, your business also needs to generate real and proper leads that you can nurture using an easy to use CRM into new customers for your business.
According to a survey it has been found that more than even 85% of marketers believe that personalization and customized marketing campaigns provide a major improvement to lead generation.
Therefore in order to avoid poor lead management, delayed response to leads, and lack of follow-ups which can make you lose your leads and thereby shrink and stagnate your customer base, one sure way to generate leads easily is to use a free lead generation software, (however, it must be kept in mind that almost all free tools have their unique limitations, and paying a few dollars would not hurt if it can make your sales process more efficient, seamless and successful) a list of which includes:

1. EDGAR
Cost: Freeware
Since in this article we are discussing free lead generation software, where should one look into primarily other than government-run databases?
This is because the “Securities and Exchange Commission’s Electronic Data Gathering, Analysis, and Retrieval Database” provides completely, unlimited and free access to all sort of corporate information such as registration statements, and financial reports of businesses which can be used to understand a lot about prospective lead in B2B industries and thereafter communicate with those individuals keeping in mind the record of their activities that can help in communicating with those leads based on their needs and challenges.

2. CHARLIE
Cost: Freeware
This software is a free assistant to sales reps which helps the salespersons to build rapport with prospective leads without having to spend time googling about their activities.
Charlie is an email-based application that is capable of sending a meeting briefer to the leads on the day of the appointment.
It is also an excellent free tool that can collate links to recent news, social media profiles, mutual connections, shared hobbies and interests, and the latest social media activities of the leads and is so extremely helpful for sales reps who makes a plethora of calls per day and hence do not have the time to perform deep research on each project on their list.

3. CONVERGEHUB- Free Lead Generation Software
Cost: Freeware
Businesses that are aware of the Salesforce Alternative CRM market, must have heard of this award-winning CRM which is used by thousands of small and medium-sized business owners and solopreneur(s) across the globe.
Now what most people do not know, or it might have evaded their attention is that ConvergeHub also has a most effective and completely free lead generation software module integrated into their all in one CRM platform.
It is an excellent tool that not only allows businesses and individuals to capture leads from websites, social media pages, and emails, but t even permits them to do all these tasks without any manual typing, instantly.
Using this app you can save every single qualified lead with just one click, add follow-up tasks and notes to get a head start.
Another intelligent option with his free lead generation software is that you can save your captured leads right inside the lead generator, or even save them inside the CRM for FREE for providing more sales power into our sales funnel so that you can easily nurture and convert them into paying customers.

4. Clearbit Connect
Cost: Freeware
Finally, the last software in this free lead generation software app’s list is Clearbit Connect, which is also an excellent tool that is capable of providing its users with a sidebar widget inside the email window providing details about the leads like their name, photo, location, title, social media account, URL, company mane any other details required for nurturing that lead.
In fact, sales reps can use this software solution as the foundation that they require to find out about the prospective leads pain points and challenges.

Conclusion

Lead generation is not something new to us.
In fact, it is a business growth idea that has been pretty much around forever. However, lead generation techniques have changed drastically over the last few decades. Therefore to determine how best you can improve your game find out your potential customers using these four free lead generation tools as your leads are even looking for their products and services by searching online or by receiving pertinent recommendations required by organizations and individual buyers in the marketplace.